Troubleshoot Slow Traction on Opportunities (What to Fix, In What Order)
Overview
If an opportunity (job posting) isn’t getting views, starts, or completed applications, it’s usually fixable with a few targeted adjustments. This guide gives you a quick triage checklist and deeper fixes.
Do these three first (fast wins):
Post a new role (fresh job ID often gets better placement than an edited older post).
Change the title to match what candidates actually search for (keep it short, common, and specific).
Use Business Draft AI to rewrite your job description—clear, scannable, benefit‑forward.
Symptoms you might see
Low impressions (few people see the job)
Normal impressions, low clicks (title isn’t pulling interest)
Clicks but few starts (description or pay/location aren’t compelling)
Starts but low submits (application friction)
Quick triage (10–15 minutes)
Post as a new role
In Business Draft, duplicate the job and publish as new (don’t just edit the old). Close the old job once the new one is live and receiving traffic.
Why: New postings often receive better early placement than older, frequently edited jobs.
Change the title
Keep it simple and search‑friendly: “Caregiver,” “CNA,” “Home Care Aide,” “Baker,” etc. Add one hook (shift, schedule, or pay) but avoid jargon.
Good: “Caregiver – Weekdays Only” / “CNA – Nights, Full‑Time”
Avoid: Internal role names (“Client Success Ninja”), long strings (“Care Team Member / Overnight / Driver / Float”).
Use Business Draft AI to rewrite your description
BD AI will just write you a new one—we trained it to work.
In the job editor, select Rewrite with AI. Choose a concise, inclusive tone and ask AI to:
Lead with pay range, schedule, location
Add 3–5 bullets (top tasks, simple requirements, perks)
Include keywords candidates search (e.g., Caregiver, CNA, HHA)
Keep it under ~200–300 words, scannable, and mobile‑friendly.
If traction is still slow (work down this list)
Application friction
Keep screening questions simple: 3–5 max; use yes/no or multiple‑choice; avoid essay prompts; only use knockout questions when absolutely required.
Enable Indeed Apply to streamline the flow.
Make resume optional for entry‑level roles.
Remove non‑required fields and long text boxes.
Turn on Business Draft’s auto‑messages to acknowledge applications quickly (speed matters).
Pay, schedule, and perks
Post a transparent pay range. Add shift clarity (days/hours) and any differentials (nights/weekends).
Highlight perks that actually move the needle (fast starts, paid training, same‑week interviews, mileage reimbursement, flexible shifts, growth path).
Location & radius
Confirm the exact work location pin and expand the radius if appropriate. If multiple sites, create separate roles so candidates see the nearest option.
Title match to market
Cross‑check common search terms in your industry and region. If in doubt, A/B test two titles for a week: e.g., “Caregiver” vs “Home Care Aide.”
Channel mix
Ensure the job is live on Indeed (organic or sponsored as needed).
Add one secondary board relevant to the role (e.g., CNA‑focused boards for clinical roles).
Share to your local social pages and talent pool from Business Draft.
Freshness & duplication
Don’t maintain multiple near‑identical open jobs for the same seat—this can split traffic. Prefer one clear, current posting per seat/location.
Compliance & completeness
Complete required fields (title, description, company, location, job type, pay). Incomplete jobs underperform or may be downranked.
Brand trust
Ensure your company name and logo are correct and your careers page link works. Missing/odd branding suppresses clicks.
Decision tree (what to change based on the data)
Low Impressions → Post as new; verify distribution (Indeed status); simplify title; add sponsor budget if needed.
Impressions OK, Low Clicks → Rewrite title + first 2 lines; include pay/shift; add a local hook (“Hillsboro area”).
Clicks OK, Low Starts → Shorten description with AI; move pay/schedule to the top; remove fluff; add bullet perks.
Starts OK, Low Submits → Reduce questions; make resume optional; enable Indeed Apply; confirm mobile flow.
Example: AI‑rewritten description checklist
Ask Business Draft AI to produce:
A 1–2 sentence value intro (who, where, why now)
Pay range + shift options in the first 3 lines
3–5 bullets on impact and day‑to‑day
3–5 simple requirements (driver’s license, pass background, lift 25–50 lbs, etc.)
A short closing CTA: “Apply today. We review applications daily.”
Title ideas by role (swap in your shift/location)
Caregiver – Weekdays (Beaverton)
CNA – Nights, Full‑Time
Home Care Aide – Flexible Shifts
Baker – Early Morning Shift
Line Cook – Evenings, Full‑Time
When to repost vs. edit
Repost as new when the job is >2–3 weeks old with sustained low traction, or after major changes (title, pay, location).
Edit for minor tweaks (one benefit line, typo fix).
After reposting, close the old job once the new one is receiving traffic to avoid splitting impressions.
FAQs
Q: Will posting as a new role duplicate my job?
A: Publish the new version first. When it’s live and getting traffic, close the old one.
Q: Do I need to sponsor to get traction?
A: Not always. Start with title + AI rewrite + minimal friction. If impressions remain low for your market, consider a small daily budget.
Q: We changed a lot but still no movement—what next?
A: Verify your distribution settings and check that your Indeed Advertiser Account linkage is correct. If that linkage isn’t configured, jobs still post to Indeed but may not appear in your Employer Dashboard.
One‑page action plan (copy/paste to your team)
Post as NEW
Swap to a search‑friendly title
Rewrite with AI (short, benefit‑forward)
Pay/shift upfront
Minimize questions + Indeed Apply
Check location pin + radius
Verify distribution (Indeed live)
Review traffic in 48 hours; iterate title or sponsor if impressions stay low.
Need help?
For writing and formatting: Use Business Draft AI in the job editor.
For distribution questions: Confirm your job board connections in Business Draft, and verify any required Advertiser Account linkages with the board’s support team.
If you still need a hand, reach out to your Business Draft contact and we’ll point you in the right direction.